:root {
  --ink: #17211f;
  --muted: #5f6f6b;
  --paper: #fbfcf8;
  --white: #ffffff;
  --line: #d9e0dc;
  --teal: #0f766e;
  --teal-dark: #0b5853;
  --gold: #d8a322;
  --blue: #2563eb;
  --rust: #c2410c;
  --green-soft: #e7f4ef;
  --gold-soft: #fff3c4;
  --blue-soft: #eaf0ff;
  --rust-soft: #fff0e8;
  --shadow: 0 20px 45px rgba(23, 33, 31, 0.1);
  --radius: 8px;
  --max: 1160px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
}

img,
svg {
  max-width: 100%;
}

a {
  color: inherit;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 12px;
  z-index: 20;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius);
}

.skip-link:focus {
  left: 12px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  background: rgba(251, 252, 248, 0.94);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(12px);
}

.nav-wrap {
  width: min(100% - 32px, var(--max));
  min-height: 66px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.brand {
  display: inline-flex;
  align-items: center;
  text-decoration: none;
  font-weight: 800;
  line-height: 1.1;
}

.brand-logo {
  display: block;
  width: 190px;
  height: auto;
}

.nav-menu {
  display: flex;
  align-items: center;
  gap: 4px;
}

.nav-link {
  padding: 10px 12px;
  border-radius: var(--radius);
  color: var(--muted);
  font-size: 0.94rem;
  font-weight: 700;
  text-decoration: none;
}

.nav-link:hover,
.nav-link:focus-visible,
.nav-link.active {
  color: var(--ink);
  background: var(--green-soft);
  outline: none;
}

.mobile-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  color: var(--ink);
}

.mobile-toggle svg {
  width: 22px;
  height: 22px;
}

.section {
  padding: 48px 0;
}

.section.tight {
  padding: 42px 0;
}

.section.alt {
  background: var(--white);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.container {
  width: min(100% - 32px, var(--max));
  margin: 0 auto;
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--teal);
  font-size: 0.78rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0;
}

h1,
h2,
h3 {
  margin: 0;
  color: var(--ink);
  line-height: 1.08;
  letter-spacing: 0;
}

h1 {
  max-width: 760px;
  font-size: 4rem;
}

h2 {
  max-width: 700px;
  font-size: 2.55rem;
}

h3 {
  font-size: 1.2rem;
}

p {
  margin: 0;
}

.lead {
  max-width: 720px;
  color: var(--muted);
  font-size: 1.14rem;
}

.body-copy {
  max-width: 780px;
  color: var(--muted);
  font-size: 1.07rem;
}

.hero {
  position: relative;
  min-height: auto;
  display: grid;
  align-items: center;
  padding: 42px 0 50px;
  overflow: hidden;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.72), rgba(251, 252, 248, 0));
  pointer-events: none;
}

.hero::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 54px;
  background: var(--white);
  clip-path: polygon(0 44%, 100% 0, 100% 100%, 0 100%);
}

.hero-grid {
  position: relative;
  z-index: 1;
  width: min(100% - 32px, var(--max));
  margin: 0 auto;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(330px, 0.75fr);
  align-items: center;
  gap: 36px;
}

.hero-copy {
  display: grid;
  gap: 18px;
}

.button-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  align-items: center;
}

.button {
  min-height: 48px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 12px 18px;
  border: 1px solid var(--ink);
  border-radius: var(--radius);
  font-weight: 800;
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease;
}

.button svg {
  width: 18px;
  height: 18px;
  flex: 0 0 auto;
}

.button.primary {
  border-color: var(--teal);
  background: var(--teal);
  color: var(--white);
  box-shadow: 0 14px 26px rgba(15, 118, 110, 0.18);
}

.button.secondary {
  background: var(--white);
  color: var(--ink);
}

.button.ghost {
  border-color: var(--line);
  background: transparent;
  color: var(--ink);
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 16px 28px rgba(23, 33, 31, 0.12);
  outline: none;
}

.dashboard-visual {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
  overflow: hidden;
}

.dashboard-top {
  min-height: 56px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding: 14px 16px;
  border-bottom: 1px solid var(--line);
}

.window-dots {
  display: flex;
  gap: 7px;
}

.window-dots span {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--line);
}

.window-dots span:nth-child(1) {
  background: var(--rust);
}

.window-dots span:nth-child(2) {
  background: var(--gold);
}

.window-dots span:nth-child(3) {
  background: var(--teal);
}

.status-pill {
  padding: 6px 10px;
  border-radius: 999px;
  background: var(--green-soft);
  color: var(--teal-dark);
  font-size: 0.74rem;
  font-weight: 800;
  text-transform: uppercase;
  white-space: nowrap;
}

.dashboard-body {
  display: grid;
  gap: 14px;
  padding: 16px;
}

.update-preview {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 16px;
  background: var(--paper);
}

.preview-label {
  margin-bottom: 10px;
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 800;
  text-transform: uppercase;
}

.preview-title {
  margin-bottom: 12px;
  font-size: 1.05rem;
  font-weight: 850;
}

.preview-lines {
  display: grid;
  gap: 8px;
}

.preview-lines span {
  height: 9px;
  border-radius: 999px;
  background: var(--line);
}

.preview-lines span:nth-child(1) {
  width: 96%;
}

.preview-lines span:nth-child(2) {
  width: 82%;
}

.preview-lines span:nth-child(3) {
  width: 68%;
}

.metric-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}

.metric {
  min-width: 0;
  min-height: 76px;
  display: grid;
  align-content: space-between;
  gap: 8px;
  padding: 12px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.metric strong {
  font-size: 1.25rem;
  line-height: 1;
  white-space: nowrap;
}

.metric-full {
  display: inline;
}

.metric-short {
  display: none;
}

.metric span {
  color: var(--muted);
  font-size: 0.76rem;
  font-weight: 750;
  line-height: 1.25;
}

.metric strong .metric-full,
.metric strong .metric-short {
  color: inherit;
  font-size: inherit;
  font-weight: inherit;
  line-height: inherit;
}

.timeline-visual {
  display: grid;
  gap: 10px;
}

.timeline-row {
  display: grid;
  grid-template-columns: 72px 1fr;
  align-items: center;
  gap: 10px;
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 800;
}

.bar {
  height: 12px;
  border-radius: 999px;
  background: var(--line);
  overflow: hidden;
}

.bar span {
  display: block;
  height: 100%;
  border-radius: 999px;
}

.bar.teal span {
  width: 76%;
  background: var(--teal);
}

.bar.gold span {
  width: 58%;
  background: var(--gold);
}

.bar.blue span {
  width: 70%;
  background: var(--blue);
}

.section-heading {
  display: grid;
  gap: 10px;
  margin-bottom: 24px;
}

.audience-grid,
.proof-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
}

.audience-item,
.proof-item {
  min-height: 132px;
  display: grid;
  align-content: start;
  gap: 12px;
  padding: 18px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.icon-box {
  width: 42px;
  height: 42px;
  display: grid;
  place-items: center;
  border-radius: var(--radius);
  color: var(--teal-dark);
  background: var(--green-soft);
}

.icon-box.gold {
  color: #7a5600;
  background: var(--gold-soft);
}

.icon-box.blue {
  color: #1d4ed8;
  background: var(--blue-soft);
}

.icon-box.rust {
  color: var(--rust);
  background: var(--rust-soft);
}

.icon-box svg {
  width: 22px;
  height: 22px;
}

.audience-item p,
.proof-item p {
  color: var(--muted);
  font-weight: 700;
}

.card-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.core-services {
  grid-template-columns: repeat(4, 1fr);
}

.service-card {
  min-height: 280px;
  display: grid;
  grid-template-rows: auto auto 1fr auto auto;
  gap: 12px;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 0 12px 26px rgba(23, 33, 31, 0.06);
}

.service-card p {
  color: var(--muted);
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}

.process-item {
  min-height: 170px;
  display: grid;
  align-content: start;
  gap: 12px;
  padding: 18px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.process-item p {
  color: var(--muted);
}

.positioning-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(320px, 0.55fr);
  gap: 30px;
  align-items: end;
  margin-bottom: 22px;
}

.positioning-layout .section-heading {
  margin-bottom: 0;
}

.about-cta-card {
  display: grid;
  gap: 12px;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: 0 12px 26px rgba(23, 33, 31, 0.06);
}

.about-cta-card p {
  color: var(--muted);
}

.expectation-grid .process-item {
  min-height: 190px;
  border-top: 4px solid var(--teal);
}

.expectation-grid .process-item:nth-child(2) {
  border-top-color: var(--rust);
}

.expectation-grid .process-item:nth-child(3) {
  border-top-color: var(--gold);
}

.expectation-grid .process-item:nth-child(4) {
  border-top-color: var(--blue);
}

.price {
  display: inline-flex;
  width: fit-content;
  align-items: center;
  gap: 8px;
  padding: 7px 10px;
  border-radius: 999px;
  background: var(--gold-soft);
  color: #674900;
  font-size: 0.86rem;
  font-weight: 850;
}

.text-link {
  color: var(--teal-dark);
  font-weight: 850;
  text-decoration-color: rgba(15, 118, 110, 0.35);
  text-underline-offset: 4px;
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(320px, 0.55fr);
  gap: 34px;
  align-items: center;
}

.statement-panel {
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
}

.statement-panel ul,
.check-list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 10px;
}

.statement-panel li,
.check-list li {
  display: grid;
  grid-template-columns: 24px 1fr;
  gap: 10px;
  color: var(--muted);
  font-weight: 700;
}

.statement-panel li::before,
.check-list li::before {
  content: "";
  width: 18px;
  height: 18px;
  margin-top: 3px;
  border-radius: 50%;
  background: var(--teal);
  box-shadow: inset 0 0 0 5px var(--green-soft);
}

.cta-band {
  background: var(--ink);
  color: var(--white);
}

.cta-band h2,
.cta-band p {
  color: var(--white);
}

.cta-inner {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 20px;
}

.cta-inner .button.secondary {
  border-color: rgba(255, 255, 255, 0.25);
}

.page-hero {
  position: relative;
  padding: 44px 0 38px;
  overflow: hidden;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.page-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.7), rgba(251, 252, 248, 0));
  pointer-events: none;
}

.page-hero::after {
  content: "";
  position: absolute;
  left: max(16px, calc((100vw - var(--max)) / 2));
  bottom: 0;
  width: 96px;
  height: 4px;
  background: var(--teal);
}

.page-hero .container {
  position: relative;
  z-index: 1;
  display: grid;
  gap: 14px;
}

.service-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 6px;
}

.service-nav a {
  padding: 9px 12px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--white);
  color: var(--teal-dark);
  font-size: 0.9rem;
  font-weight: 800;
  text-decoration: none;
}

.service-nav a:hover,
.service-nav a:focus-visible {
  border-color: var(--teal);
  outline: none;
}

.service-section {
  padding: 36px 0;
  border-bottom: 1px solid var(--line);
}

.service-detail {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(320px, 0.55fr);
  gap: 30px;
  align-items: start;
}

.service-copy {
  display: grid;
  gap: 14px;
}

.included-box {
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 0 12px 26px rgba(23, 33, 31, 0.06);
}

.included-box h3 {
  margin-bottom: 12px;
}

.sample-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}

.proof-stat-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.stat-card {
  min-height: 178px;
  display: grid;
  align-content: start;
  gap: 10px;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: 0 12px 26px rgba(23, 33, 31, 0.06);
}

.stat-card strong {
  font-size: 3rem;
  line-height: 1;
}

.stat-card span {
  color: var(--teal-dark);
  font-weight: 850;
}

.stat-card p {
  color: var(--muted);
}

.sample-card {
  display: grid;
  gap: 14px;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.sample-card h2,
.contact-card h2,
.template-header h2 {
  font-size: 1.35rem;
}

.before-after {
  display: grid;
  gap: 12px;
}

.before-after div {
  padding: 14px;
  border-radius: var(--radius);
  background: var(--paper);
  border: 1px solid var(--line);
}

.before-after strong {
  display: block;
  margin-bottom: 4px;
  font-size: 0.8rem;
  text-transform: uppercase;
  color: var(--teal-dark);
}

.template-preview {
  margin-top: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
  overflow: hidden;
}

.template-header {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  padding: 18px;
  border-bottom: 1px solid var(--line);
}

.template-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--line);
}

.template-cell {
  min-height: 140px;
  padding: 18px;
  background: var(--white);
}

.template-cell h3 {
  margin-bottom: 10px;
}

.template-cell p {
  color: var(--muted);
}

.contact-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.65fr) minmax(360px, 0.72fr);
  gap: 34px;
  align-items: start;
}

.contact-aside {
  display: grid;
  gap: 16px;
}

.contact-card {
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.contact-card h3 {
  margin-bottom: 10px;
}

.contact-card p {
  color: var(--muted);
}

.form-card {
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
}

.contact-form {
  display: grid;
  gap: 13px;
}

.field-group {
  display: grid;
  gap: 7px;
}

label {
  color: var(--ink);
  font-size: 0.92rem;
  font-weight: 800;
}

.required-marker {
  color: #b91c1c;
  margin-left: 4px;
}

input,
select,
textarea {
  width: 100%;
  min-height: 48px;
  padding: 12px 13px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  color: var(--ink);
  font: inherit;
}

textarea {
  min-height: 118px;
  resize: vertical;
}

input:focus,
select:focus,
textarea:focus {
  border-color: var(--teal);
  outline: 3px solid rgba(15, 118, 110, 0.16);
}

.form-note {
  color: var(--muted);
  font-size: 0.91rem;
}

.form-status {
  min-height: 24px;
  color: var(--teal-dark);
  font-weight: 800;
}

.site-footer {
  padding: 28px 0;
  background: var(--white);
  border-top: 1px solid var(--line);
}

.footer-grid {
  width: min(100% - 32px, var(--max));
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 18px;
  align-items: center;
}

.footer-brand {
  display: grid;
  gap: 8px;
}

.footer-logo {
  width: 160px;
  height: auto;
}

.footer-brand p {
  max-width: 520px;
  color: var(--muted);
  font-weight: 700;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.footer-links a {
  color: var(--muted);
  font-weight: 750;
  text-decoration: none;
}

.footer-links a:hover,
.footer-links a:focus-visible {
  color: var(--teal-dark);
  outline: none;
}

@media (max-width: 980px) {
  .hero-grid,
  .split,
  .positioning-layout,
  .service-detail,
  .contact-layout,
  .cta-inner {
    grid-template-columns: 1fr;
  }

  .dashboard-visual {
    max-width: 640px;
  }

  h1 {
    font-size: 3.25rem;
  }

  h2 {
    font-size: 2.15rem;
  }

  .lead {
    font-size: 1.08rem;
  }

  .stat-card strong {
    font-size: 2.55rem;
  }

  .audience-grid,
  .proof-grid,
  .card-grid,
  .process-grid,
  .proof-stat-grid,
  .sample-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .metric strong {
    font-size: 1.15rem;
  }
}

@media (max-width: 760px) {
  .nav-wrap {
    min-height: 68px;
  }

  .mobile-toggle {
    display: grid;
    place-items: center;
  }

  .nav-menu {
    position: absolute;
    left: 16px;
    right: 16px;
    top: 76px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 6px;
    padding: 12px;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--white);
    box-shadow: var(--shadow);
  }

  .nav-menu.open {
    display: flex;
  }

  .nav-link {
    padding: 12px;
  }

  .hero {
    min-height: auto;
    padding-top: 44px;
  }

  h1 {
    font-size: 2.55rem;
  }

  h2 {
    font-size: 1.85rem;
  }

  .lead {
    font-size: 1rem;
  }

  .stat-card strong {
    font-size: 2.25rem;
  }

  .hero-grid {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  .section,
  .service-section {
    padding: 42px 0;
  }

  .page-hero {
    padding: 44px 0 38px;
  }

  .audience-grid,
  .proof-grid,
  .card-grid,
  .process-grid,
  .proof-stat-grid,
  .sample-grid,
  .template-grid {
    grid-template-columns: 1fr;
  }

  .metric-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 8px;
  }

  .metric {
    min-height: 70px;
    padding: 10px;
  }

  .metric strong {
    font-size: 1.05rem;
  }

  .metric span {
    font-size: 0.68rem;
  }

  .metric-full {
    display: none;
  }

  .metric-short {
    display: inline;
  }

  .service-card {
    min-height: auto;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 460px) {
  h1 {
    font-size: 2.25rem;
  }

  h2 {
    font-size: 1.65rem;
  }

  .brand-logo {
    width: 160px;
  }

  .button,
  .button-row {
    width: 100%;
  }

  .template-header {
    display: grid;
  }
}